I create logos and brands people seem to like.
Thoughtful visual identity systems for founders, teams, and agencies, built for clarity, consistency, and real world use.
Selected Identity Work:
A mix of ground up identity systems, brand refreshes, and brand extensions across digital, print, packaging, and apparel.
SVRY Nutrition
SVRY is a Brooklyn based performance lifestyle company making clean energy snack bars with real ingredients. The direction brings clarity, confidence, and a retail ready system built to scale as new flavors and products roll out. Check out their bars here.
Domestique Cycling Club
Identity system for Domestique, a Los Angeles cycling club built on service, community, and zero ego. A mix of classic European cues and minimal LA design gives the brand a fast, modern, and inclusive feel. In the LA area? Check them out here.
NORAQ
NORAQ, a modular bike transport brand designed for riders who want simple, intuitive gear that moves as easily as they do. The direction focuses on trust, clarity, and motion, with a minimal aesthetic that scales seamlessly as new products and components are added to the lineup.
Seattle Sports Commission
Seattle isn’t just coffee and code. It’s a sports city with pride in its veins. The Seattle Sports Commission fuels that passion, uniting fans and elevating athletes. The new brand brings bold energy, and a custom licensed Space Needle mark built to grow with the city.
Seattle Sports Star of the Year
The Sports Star of the Year Awards celebrate the pride, passion, and unforgettable moments that define Seattle sports. The new logo captures the spirit, energy, and talent behind every story honored.
Seattle Sports Star of the Year
90th Anniversary Badge
The 90th Anniversary badge honors the stories, athletes, and spirit that built Seattle sports. With classic symbols and bold energy, it’s a timeless tribute ready for the next era.
Seattle Sports Commission
SSC Golf Open
A fresh mark for a new Seattle tradition. The SSC Open logo blends golf, place, and purpose — with bold colors and rising shapes that capture the spirit of sport and the energy of the Pacific Northwest.
Seattle Sports Commission
The SSC Foundation
Built from the same foundation as its parent brand, the SSC Foundation logo extends the iconic Seattle Sports Commission mark with a sense of purpose and possibility.
Seattle Sports Commission
SSC Region Ready
A mark that puts the Pacific Northwest on the map. The Region Ready logo blends a location pin with expanding rings of energy, symbolizing connection, impact, and the region’s readiness for what’s next.
Seattle Sports Commission
Women in Leadership Breakfast
The Women in Leadership Breakfast celebrates the trailblazers shaping Seattle sports and beyond. The new W mark captures strength, connection, and momentum in a bold, modern identity built to inspire progress.
Jarc
Jarc builds skills, creates opportunity, and changes lives through community and positivity. The new brand uses bold letterforms and confident color to reflect connection, strength, and a future always in motion.
Clear Digital Labs
Clear Digital Labs brings clarity and creativity to the digital space. The new identity pairs smooth, custom letterforms with bold color to reflect innovation, precision, and real-world results.
Warwick Warriors Boys Soccer
Warwick Boys Soccer is built on pride, grit, and tradition. The new crest features a bold W W monogram and sharp shield, honoring the program’s legacy with a fresh, competitive edge.
Modular Genius
Modular Genius is changing how the world builds. The refreshed logo uses shifting blocks and bold color to reflect flexibility, creativity, and a proud Maryland foundation.
Your Mind on Your Side
Your Mind On Your Side offers steady, supportive mental health care. The brand blends balance and resilience with bold, welcoming colors that reflect strength and connection.
Broken Chair Brewery
Broken Chair brought bold vibes to West Reading, PA with a beer brand that doesn’t take itself too seriously. The logo blends a sugar skull with a frothy pint and crossed hops, nodding to peace, craft, and good times gone slightly off the rails.
Big Leagues
Big Leagues is rethinking how youth sports get organized — and it all started with a 16-year-old who saw a better way. Built to stand out and scale fast, the brand brings serious energy to the sidelines and beyond.
Eastside ABA
Eastside ABA needed a brand that felt just as warm and intentional as their care. The logo brings that vision to life through overlapping loops that form a flower-like symbol of connection, growth, and support. Bright, friendly, and full of movement, it reflects the heart behind the work.
Soberworks Mfg. Co.
SWMFG is about rebuilding with purpose, clarity, and pride. Created in collaboration with designer (and great friend) Dan McGorry, the custom mark reflects progress and resilience, with a maze-like structure that honors the work it takes to build a life you can stand on.
Lititz Youth Soccer Club
Lititz Youth Soccer Club is a community rooted in strength, tradition, and pride. toobnoodle created a bold new crest and team system that honors the past and drives the club forward.
Iron Valley Golf Club
Designed in 1999 at my first agency, DLD Advertising, the Iron Valley logo is the longest-standing logo I have created. It is still going strong... unlike my golf game.
Past Favorites:
Hey, I’m Andrew, and toobnoodle is my vibe.
I work directly with clients from start to finish and take on a limited number of projects at a time. Every identity is developed with intention, collaboration, and a focus on long term use rather than trends.
Project scope and pricing are shaped by goals, complexity, and usage. If it feels like a good fit, I’m always happy to talk.
With over 25 years of experience across agency and independent work, I’ve seen what lasts and what doesn’t. I’m most interested in projects where clarity, craft, and intention matter more than hype or shortcuts.
If you’re launching something new, refreshing something established, or need a senior design partner to bring clarity to your brand, I’d love to connect. Email me.
Agency experiences:
