I create logos and brands people seem to like.
Thoughtful visual identity systems for founders, teams, and agencies, built for clarity, consistency, and real world use.
Selected Identity Work
A mix of ground up identity systems, brand refreshes, and brand extensions across digital, print, packaging, and apparel.
SVRY Nutrition
Designed for people who care about what they put in their bodies and why it matters.
DOMESTIQUE Cycling Club
A mark for riders who believe effort, service, and community come before ego.
NORAQ
Designed to feel dependable, adaptable, and quietly confident in motion.
Seattle Sports Commission
An identity that brings pride, energy, and momentum under one visual voice.
Seattle Sports Star of the Year
A mark that honors excellence while respecting history and tradition.
Seattle Sports Star of the Year
90th Anniversary Badge
A mark created to celebrate ninety years of sport, leadership, and lasting impact.
Seattle Sports Commission
SSC Golf Open
Designed to feel established, approachable, and worthy of tradition.
Seattle Sports Commission
The SSC Foundation
An identity rooted in purpose, stewardship, and community investment.
Seattle Sports Commission
SSC Region Ready
Built to signal preparedness, collaboration, and confidence on a larger stage.
Seattle Sports Commission
Women in Leadership Breakfast
An identity that celebrates connection, confidence, and shared momentum.
Jarc
A mark built around dignity, support, and meaningful impact.
Clear Digital Labs
Designed to feel precise, thoughtful, and quietly innovative.
Warwick Warriors Boys Soccer
An identity grounded in discipline, teamwork, and long-term development.
Modular Genius
A visual system designed to adapt, scale, and stay organized under pressure.
Your Mind on Your Side
Rooted in calm, clarity, and steady support when it matters most.
Broken Chair Brewery
Built to be bold, unexpected, and impossible to ignore.
Big Leagues
Built to feel bold, fun, and full of forward momentum.
Eastside ABA
A friendly, reassuring identity centered on trust, care, and progress.
Soberworks Mfg. Co.
Built around clarity, structure, and the belief that progress happens one steady step at a time.
Lititz Youth Soccer Club
A mark designed to feel welcoming, energetic, and rooted in local pride.
Iron Valley Golf Club
An identity that balances tradition with a modern, confident edge, since 1999.
Thinking about a new logo or brand?
I work closely with clients to create logos that feel considered, usable, and confident.
Past favorites
I’m Andrew, and toobnoodle is my independent design studio.
With over 25 years of experience across agency and independent work, I’ve seen what lasts and what doesn’t. I’m most interested in projects where clarity, craft, and intention matter more than hype or shortcuts.
I work directly with clients from start to finish and take on a limited number of projects at a time. Every identity is developed with intention, collaboration, and a focus on long term use rather than trends.
If you’re launching something new, refreshing something established, or need a senior design partner to bring clarity to your brand, I’d love to connect. Let's chat...
Agency Experience
